That 70's Car Show Reception

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That 70's Car Show Reception

Our exhibit That 70's Car Show: A Decade of Change runs February 8 thru June 13, 2020. Please come to the opening reception at the San Diego Automotive Museum on Thursday, February 27th from 6:30pm - 8:30pm. Just $15 for members and $20 for non-members. Includes admission, food & beverages (including two drink tickets for beer & wine). R.S.V.P. by February 19th, or purchase tickets below.

Registration is now closed.



That '70s Car Show

The 1970s was a defining decade of change. From social changes such as the Civil and Equal Rights Movements to the political upheaval seen in Watergate, the end of the Vietnam War, and the Middle East Crisis, to the advent of personal computers and video games, the whole world was in flux. Inflation was on the rise, and a world-wide recession took its economic toll. At the beginning of the 1970s the average house cost approximately $25,000. By the end it was almost $60,000.

The automotive industry was no exception. In 1970, the average car cost $4,000. By the end of the decade it was $6,000. The price of gas went from 36 cents a gallon to over a dollar. The era of cheap gas was over. The need for fuel efficiency and reduced environmental impact, coupled with the World Oil Crisis, permanently changed the automobile and automobile manufacturing. Imports dominated the automotive market because U.S. manufacturers were slow to adjust to this changing reality and changing consumer needs.

It wasn’t all bad, however. The 1970s saw many technological advancements as well. Microprocessors and email were invented in 1971, the bar code in 1973, and by the middle of the decade, personal computers had a foothold in household that they would never give up.

And again, the automotive industry was no exception. Automobiles got smaller and vastly more fuel efficient, and U.S. manufactures slowly caught up with their foreign counterparts. Competition breeds innovation and the technological leaps in automotive design and performance begun in the 70's can still be felt today.

Take a stroll through That '70s Car Show and down memory lane. Remember the bad times and the good times. Remember the 1970's: A Decade of Change.

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