Día de los Muertos Celebration
Join us for a two-part Día de los Muertos Celebration of remembrance, family, and community.
SATURDAY, October 10, 2026
Join the San Diego Automotive Museum for our first-ever Día de los Muertos Celebration, honoring the rich traditions of this meaningful holiday with a day of family-friendly activities followed by an unforgettable evening of live music.
Día de los Muertos, or Day of the Dead, is a Mexican tradition that honors and remembers loved ones who have passed. At the heart of the celebration are remembrance, family, and community. As part of the museum’s celebration, guests will have the opportunity to experience traditional elements of Día de los Muertos while surrounded by some of the world’s most beautiful and historic vehicles.
Two Celebrations. One Special Day.
Daytime Activities at the Museum & Evening Concert with DannyV
Celebrate Día de los Muertos at the San Diego Automotive Museum with two unique experiences on Saturday, October 10. Join us during the day for family-friendly activities included with regular museum admission, then return in the evening for a separately ticketed concert featuring DannyV and special guest Vanessa Vindell.
Please note that the daytime celebration and evening concert are separate events with separate admission.
Daytime Celebration
9:00am–4:00pm | Regular Museum Admission
Spend the day with your family at the San Diego Automotive Museum and experience Día de los Muertos-inspired activities throughout the museum.
Daytime activities are included with regular museum admission, and members receive their usual member admission benefits.
Museum Hours: 9:00am–4:00pm, with last entry at 3:30pm
Please note: The museum will close at 4:00pm and will reopen for the separately ticketed evening concert at 6:00pm.
Get Daytime Celebration Tickets
Evening Celebration
6:00pm–10:00pm | $33.85 Per Person
As the sun goes down, the celebration continues with a special evening featuring Latino independent artist DannyV, a Watsonville, California-based musician known for his soulful sound and heartfelt music.
All ages are welcome.
Evening Schedule
6:00–7:00pm VIP Meet & Greet
7:00pm Doors Open
8:30–9:00pm Opening Performance by Vanessa Vindell
9:00pm DannyV Performance
The evening celebration is not included with museum admission. Tickets are sold separately through Eventbrite.
Get Evening Celebration Tickets
FAQs
Explore answers to common questions so you’re ready for a smooth and enjoyable celebration.
Celebrate, Remember, and Come Together
Whether you join us during the day with your family or return in the evening for live music, we invite you to experience Día de los Muertos at the San Diego Automotive Museum.
Come together to celebrate the lives of those we remember, honor the traditions that keep their memories alive, and enjoy a unique day where culture, community, and automotive history meet.
For additional information, please contact
Monica Moreno at Monica@sdautomuseum.org.
